That might be why JPS doesn’t seem concerned with putting a time bomb in the trial. If that number applies generally, even across non-Stackoverflow readers, and even if only a fraction of the users pay for it, it seems like it would generate a fair amount of revenue. Sublime Text looks to be used by around 25% of developers. Most Popular Developer Environments by Occupation An interesting (to me anyway) item from the 2017 Stackoverflow Developer Survey results.
